Chief Strategist & Founder of Salt & Paper Consulting
at Salt & Paper Consulting
Abhik Choudhury is the chief strategist and founder of Salt and Paper Consulting. He is also a visiting faculty of marketing research and campaign planning at the Indian Institute of Mass Communication. He has cross-category experience with over 75 global brands.
If you are working in any category remotely associated with entertainment, start planning your engagement equations with the little ones. That's where the big money is.
South Koreans have so meticulously blended western influences with their home influences, it is a masterclass for every brand that desires to be both culturally relevant and economically potent.