Adam Bornstein | Page 2

Find the line that works for your company -- and don't cross it.

Use these three tests to decide if it's time to terminate a staffer.

They can help you learn valuable insights from existing customers -- and increase sales.

Don't think of them as aggressive -- instead, think of nondisclosure agreements as a fast-track toward trust.

To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.

Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.

If your startup has little cash to spare, maybe not.

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.

Here's how to spot hidden weaknesses within your operation and steel yourself for unexpected battles.

Founders often think they need to write a book to propel their personal brand -- but does it really make sense?

Taking on investors is one way to grow your business -- but before you seek funding, make sure it's the right path for you.

Expert opinions and guidance can help your business soar -- but before you invest, be sure you know what you're looking for.

You need to create criteria, be patient, thorough and know your weaknesses.

Here are a few pointers on figuring out the best way to grow your business and keep it sustainable for years to come.

Too many companies focus on quickly filling a position with a candidate who can do the job, or subconsciously hire people who reflect the makeup of the team

Bigger is not always better.

Stop focusing on a potential employee's resume and achievements.

We explain to a reader why the decision to expand -- or not -- might be simpler than he thinks.