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For Meta or for Worse?
Today's technology is taking escapism a step too far. Unlike the entertainment of prior generations, the metaverse risks distracting us from real world problems.
Ajaz Ahmed MBE is founder and CEO of AKQA, a design and innovation company that employs more than 6,500 professionals across 20 countries. AKQA was awarded the Cannes Lions Grand Prix for Design in 2021 and named by Gartner as one of the world's leading marketing agencies in 2021.
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