Albizu Garcia

When employees understand how their work contributes to company objectives, productivity skyrockets.

If your brand is using social media, then you are already producing microcontent, but there are ways to integrate it more effectively.

Techniques and practices are always emerging and evolving, and marketers can't afford not to upskill.

A few creative ways to keep an eye on the competition's content marketing strategy.

Motivation is key when you are going through a business change.

There are many challenges to maintaining a successful telecommuting workforce, including language and culture.

Apps like Capture and Wisdo present a massive marketing opportunity.

For any strategy to be effective, it's important to find a balance.

Machine learning is proving to be powerful for brands and marketers alike. Here's how.

With the right policies and tools in place, it can be quite successful.

Social networking is evolving and providing ways for brands to connect with their target audiences.

AI is consolidating the many tools we use to create and manage customer experiences.

Show me the data!

The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here's why you should look at automation as a force-multipier for your marketing efforts.

The options are not mutually exclusive. Both can benefit you in different ways at different times.

Preparation is key.