Alejandra Rojas

Trauma -Informed Finance Professional at Brown Way To Money

Entrepreneur Leadership Network® Contributor

Alejandra Rojas is an entrepreneur, finance expert and founder of Brown Way To Money, a financial education platform for women entrepreneurs of color. She hosts the "Brown Way To Money" Podcast and is dedicated to helping women of color in business achieve financial growth and independence.

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More From Alejandra Rojas

Business Accounting

These 3 Money Mistakes Derailed My Financial Stability as a Latina Entrepreneur — Here’s How You Can Avoid Them

These are common hurdles for Hispanic entrepreneurs, but with the right strategies, you can overcome them and achieve lasting financial stability while staying true to who you are. Here's how to avoid the three biggest mistakes that could be holding you back.

Building a Business

7 Hispanic Business Leaders Reveal Their Top Advice For Taking Your Company From Zero to Success

These seven Hispanic CEOs and founders are sharing the insights that helped them go from starting from scratch to running successful businesses — and you can apply these lessons to your journey today.

Business Accounting

Minority Entrepreneurs Face More Economic Disparities — and More Money Trauma. Here’s How to Stop the Silent Struggle With Financial PTSD.

Also called "financial PTSD," it affects many entrepreneurs, especially in Black and brown communities where we have added layers of economic disparity. The good news is that here is the exact way you can overcome it.

Building a Business

5 Money Insights I Wish I Knew About Navigating the Financial Landscape as a Black Woman

What if you could shortcut your financial growth as a Black woman entrepreneur? Discover five key insights from a finance professional that will transform your journey.

Human Resources

Celia Cruz Just Became the First Afro-Latina on a U.S. Quarter — Here’s Why This Crucial Moment Matters for Women Entrepreneurs.

Have you ever considered how a symbol on an everyday object can influence your business? This recently launched U.S. quarter offers valuable lessons in female leadership, resilience and the entrepreneurial journey — plus insights you can apply for business growth.

Business Accounting

Are Your Subconscious Money Habits Killing Your Business Growth? Here’s How to Fix Them Now

Are your subconscious money habits quietly sabotaging your business growth? Let's explore how these unseeable patterns can ruin everything you're doing to grow as an entrepreneur and learn practical strategies to overcome them.

Alejandra Rojas

More From Alejandra Rojas

These 3 Money Mistakes Derailed My Financial Stability as a Latina Entrepreneur — Here’s How You Can Avoid Them

7 Hispanic Business Leaders Reveal Their Top Advice For Taking Your Company From Zero to Success

Minority Entrepreneurs Face More Economic Disparities — and More Money Trauma. Here’s How to Stop the Silent Struggle With Financial PTSD.

5 Money Insights I Wish I Knew About Navigating the Financial Landscape as a Black Woman

Celia Cruz Just Became the First Afro-Latina on a U.S. Quarter — Here’s Why This Crucial Moment Matters for Women Entrepreneurs.

Are Your Subconscious Money Habits Killing Your Business Growth? Here’s How to Fix Them Now

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