Business Branding
Power of the Purse: Consumer Activism Emerges As the New Feminist Brand
Women are leading effective consumer boycotts of companies that do business with Trump brands.
Aleks Kang is a senior content strategist of the VIP Department at BrandYourself's Manhattan office. With a background in marketing and PR, Aleks brings nearly 10 years of SEO, content, and marketing experience to the online reputation management industry. Aside from crafting content and digital branding campaigns for C-suite executives and entrepreneurs, Aleks is a writer and editor whose personal work has been featured in Vice, Huffington Post, among other publications. To keep up with Aleks, follow her on Twitter.
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Business Branding
New Balance Suffers a Brand Mangling ‘Whitewashing’
Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.
