Amy Osmond Cook

VP, Marketing & Creative Services, Simplus; Founder, Osmond Marketing at Simplus

Amy Osmond Cook, Ph.D., is the VP of marketing at Simplus, director of Simplus Creative Services, and founder of Osmond Marketing. She enjoys reading business books, playing the violin and trying new restaurants with her husband and five children. Follow her at @amyocook.

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More From Amy Osmond Cook

Tech

Dreamforce 2018: Connectivity, Sustainability, Values

Marc Benioff's keynote speech announced forthcoming products, sustainability initiatives, and a commitment to social responsibility

Business Funding

Everything You Need to Know About Dreamforce 2018

More than 200,000 people are expected to attend Salesforce's tech conference this year.

Human Resources

Diverse Teams Drive Innovation in Ways Homogeneous Teams Just Can’t

Ideas that go nowhere are much less of a problem than the ideas nobody on your team has the background to think of in the first place.

Entrepreneurs

If You Can’t Leave Work to Tour With Coldplay, Consider These Other Options to Battle Stress

Greet stress with a strong defense. Find a mentor. And eliminate stress points with your staff.

Tech

5 Ways Drones Are Changing the World

Hint: It's saving lives.

Thought Leaders

Thinking of Moving Your Company? Think Fly-Over States.

There is huge opportunity plus a lot of very nice, energetic people between the coasts.

Business News

3 Marketing Trends for 2018 That Will Make Life Very Grim for Marketeers Locked In the Status Quo

Consumer privacy, AI and optimized customer experiences are beginning to revolutionize marketing. If you're already behind, it will be very hard to catch up.

Thought Leaders

‘Flip or Flop’ Stars Explain Why Their Business is Even Better After Divorce — and Yours Can Be Too

Many couples wouldn't or couldn't -- many couples shouldn't -- but this inspiring star team has moved forward despite their separate lives.

Thought Leaders

4 Ways to Nurture the Entrepreneurial Spirit at Your Company

Entrepreneur is a mindset, not a job title.

Thought Leaders

3 Lessons You Will Probably Have to Learn the Hard Way Before You Succeed

You can have 12 mentors and read a thousand books but there is rarely a painless path to success.

Tech

How to Make Your Tech Platform Better Than the Competition and Dramatically Increase Your Revenue

Why a trillion-dollar global industry obsesses over milliseconds.

Entrepreneurs

6 Ways to Make Your Business More Efficient

Fixing what's not working gets you further than tinkering pointlessly with what it.

Marketing

6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.

Business News

The Perils of Whistleblowing: My Interview With Edward Snowden

Revealing wrongdoing by the powerful requires absolute moral conviction with fearless disregard for consequences.

Thought Leaders

Why Warren Buffet Might be Wrong About Retail

Developers are bringing people back to brick-and-mortar shops by giving them something real: a memorable experience as part of a community.

Tech

What I Learned When a Wikipedia Troll Deleted My Page

The real rules of the game are hidden, political, and bizarre.

Tech

Virtual Reality Is About to Change Your Business

From healthcare to sales to travel, VR and AR are becoming the new, new thing. Get ahead of the curve.

Thought Leaders

How to Protect Yourself and Your Business from Online Criminals

Don't let the hackers get you. Follow these steps to online security.

Building a Business

This Billionaire Entrepreneur Says You Need to Be in the ‘Reordering’ Business

The co-founder of Paul Mitchell hair products and founder of Patrón tequila shares his best advice for business owners.

Business Accounting

John Travolta: ‘I Know Where Every Cent I’ve Ever Spent Has Gone’

The well-known actor discusses philanthropy, success and the importance of being fiscally responsible.

Building a Business

Adventure-Seeking Astronaut Shares 4 Tips for Overcoming Fear

Turns out, this former astronaut, inventor, explorer and physician, Dr. Scott Parazynski isn't immune to fear, but knows how to manage it.

Building a Business

Actress Halle Berry’s Lessons for Succeeding-No Matter the Odds

We all can follow Berry's lead to rise above our challenges and find success.

Business Accounting

Looking for a New Payment Company? You’re ‘Due’ for Some Good News.

Due.com is changing the payments landscape for business.

Marketing

3 Reasons Email Campaigns Remain the Best Marketing Tool

Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.

Business Ideas

How to Compete With the Big Guys and Win

It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.

Marketing

Does Content Actually Bring in Customers?

Trust, relevance and interest are what attract readers to content, which then, quite naturally, introduces them to the products content providers sell.

Business Ideas

Listen Up: Queen of Retail Talks Trends for 2017

Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.