Anand Srinivasan

It will be nearly impossible for anyone to walk away unscathed, but companies can take steps to mitigate losses.

Keep your books in the black through smart planning and earnest leadership.

Big corporations are starting to think like disruptors, adopting 'codeless integration' processes.

If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.

At least you can avoid manually sifting 1,000 applications.

Takeaways from the experts.

A promising new customer base is an enticing draw, but today's entrepreneurs must consider underlying factors that didn't exist a generation ago.

A revival strategy will work for most content.

The commute from kitchen to home office is great, but it gets lonely when it's just you and the dog.

Optimize your site and your customer's experience by finding and fixing these common errors.

Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.

Almost 100 percent of text messages are opened. Learn the rules of SMS marketing, and get started.

Ever thought of using student scholarships to build links? You have, now.

When it comes to cold emailing, less is more.

How to penetrate a highly competitive segment like travel without breaking the bank.

Problems in shipping, inventory management and taxes can sneak up on you.

Retail should continue to pay attention to both platforms.

A few, very lucky entrepreneurs have friends qualified to be their co-founder. For everybody else it's a little like arranged marriage.

It takes seven to 13 interactions with a potential customer to deliver a sales-ready lead. Here a few ways to keep engagement high.

Ever hear of the 'chicken and egg' problem? Your marketplace business may be facing this challenge already.

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.

The only way to survive the email-newsletter game is to keep testing until you arrive at the sweet spot that is unique for your business and audience.

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.

SEO agencies and business owners share creative strategies they used to build links for their website

An abrupt spike in sales can rock a startup. Seven entrepreneurs who have been through it tell their stories.

When you no longer need their money, investor will flock to your business. The trick is keeping the bills paid until then.

If ever you needed to hire somebody who knows more than you, it's your developer. But you have to learn a lot to get it right.

To avoid the pitfalls between prototype and real product, take it slow and know who you are trusting to manufacture your product.

How do you survive in a startup's infancy before there's a sale or even a product? See what these nine entrepreneurs did.