Marketing
This Old School Marketing Strategy Can Better Sway Your Audience
Leveraging traditional media may be the most innovative marketing strategy you employ this year.
Annie Scranton
Founder + CEO, Pace Public Relations
at Pace Public Relations
Entrepreneur Leadership Network® Contributor
Annie Scranton is the founder and CEO of Pace Public Relations, a media relations firm based in NYC. She is the author of the new book, The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand. Annie teaches PR consulting in NYU's graduate program.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Annie Scranton
Thought Leaders
5 Key Elements to Master Thought Leadership and Establish Your Credibility
Here's how you can harness the power of thought leadership — and why you need to — in today's business landscape.
Thought Leaders
Leading With Empathy Is the Best Way to Avoid a PR Crisis
The recent PR crisis for Better.com is a lesson for all of us on the importance of empathy in leadership.
