Business Accounting
How Investors Value New Category Creation
Nakul Mandan, investor at Lightspeed Venture Partners, talks about the dynamics of investing in companies that are building new market categories.
Anthony Kennada is VP Marketing at Gainsight, building and leading the Customer Success Management industry. He is passionate about creating new market categories, scaling thought leadership programs, and (obviously) customer-centric marketing. Prior companies include Box, LiveOffice and Symantec.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Anthony Kennada
Marketing
Your Tech Conference Can’t Succeed Unless You Get Production Right
Nobody will notice that the keynote speaker is brilliant if the slides are upside down.
Marketing
There Are Challenges When Your Tech Conference Gets Popular
Conferences are a powerful method of generating leads but there is nothing easy about getting one going, or managing it as it grows.
Building a Business
How to Measure Your Progress When Building a New Marketing Category
Bringing a new product to market is a bit like looking for something in a dark room. Here's how to determine what's working.
Building a Business
Create a New Market Category by Courting Analysts Your Customers Respect
Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
Building a Business
5 Traits to Look for When Seeking a Transformative Marketer
The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
Thought Leaders
5 Strategies for Driving Sales With Thought Leadership
Thought leadership is hard to define but customers recognize it when they see it.
Marketing
3 Things You Might be Doing Wrong if Your Tech Conference Flopped
Your company tech conference will be an invaluable marketing opportunity blown if selling is all you plan to do.
