The four Ps are a tried and tested method in order to gain a competitive advantage, but modern times have proven that people are becoming much more aware and conscious about their consumption. On the other hand, the four Cs are a much more effective marketing model.
A shortage of appropriate facilities and lab equipment to meet the needs and labor requirements of U.S. life sciences companies, joined with swiftly growing rent prices, many scientists are facing tough times.
Why is your choice of career more important than ever before? First, we must consider various factors, all of which should contribute to the decisions concerning our professional journey.