April White

President & Founder of Trust Relations at Trust Relations

April Margulies is the president and founder of the fast-growing strategic communications agency Trust Relations. She coined the term "Trust Relations" in 2019 to describe a new approach to PR that focuses on authenticity and transparency, which led to the creation of her national virtual agency.

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More From April White

Marketing

6 Marketing Problems Brands Face and How to Solve Them for Success

Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.

Marketing

4 Reasons Press Releases Remain a Valuable Marketing Tool

Underutilized yet so effective, the press release is still a powerful asset for any business. These tips and tricks for creating an impactful press release will hit home with journalists and dream prospects.

Marketing

8 Key Performance Indicators for PR — What Really Matters?

There's no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign's results.

Business Operations & Logistics

Are You Looking for Marketing When You Really Need PR?

Your company shows steady growth and it's time to ramp up promotion, but which team, marketing or public relations (or both), do you go to first? Key strategies for knowing when PR is the right move.

April White

More From April White

6 Marketing Problems Brands Face and How to Solve Them for Success

4 Reasons Press Releases Remain a Valuable Marketing Tool

8 Key Performance Indicators for PR — What Really Matters?

Are You Looking for Marketing When You Really Need PR?

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