Beki Winchel

Pictures are still worth a thousand of words.

When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.

As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.