Benton Crane

What type of storytelling is most effective in modern marketing? Humor-based marketing, when done right, can create a positive emotional connection with your customer, as well as make them eager to share your content with those they trust.

It drives sales, profits and helps businesses thrive.

Here are a few basic tips on how to scale your business by aligning the customer's "why" with your own. Plus, examples of companies who do it well.

A compelling video ad doesn't cost as much as you think.

It's tough enough to create a funny, on-trend video, let alone one that also moves product. Here's one marketer's advice.

Four ways to rethink marketing right now.