Building a Business
Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!
Do you know the differences and what these different players can do for your brand?
Bill Sussman is president and CEO of Collective Bias, a shopper social-media company that drives sales for brands and retailers by working with a community of expert bloggers who create social content consumers actively seek out and trust. Sussman has deep experience in digital marketing, retail and media industries, and has previously held leadership positions at Nickelodeon, Walmart, Triad Retail Media and Ringling Bros.
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