Online Presence
Why Everyone and Everything on Social Media Is Fake
Social media platforms, and the way we use them, aren't designed for showing our authentic selves.
Bob Deutsch has been a cognitive anthropologist for more than 35 years. He is the founder of Brain-Sells, a strategy consultancy aimed at understanding how people -- through blending emotion, information and belief -- design their own brand of meaning. Deutsch is also an author and speaker.
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