Boris Dzhingarov is an entrepreneur and founder of ESBO Ltd, a Digital PR and SEO agency dedicated to enhancing brand awareness and visibility. Based in Bulgaria, ESBO Ltd is a global company working with clients worldwide. Boris now resides in Thailand, where he also pursues property development.
The FTC's proposed ban on most non-compete agreements, currently stalled by an injunction, shifts toward greater employee mobility, urging entrepreneurs to rely on alternative legal tools and strong workplace culture.
A proactive legal strategy — once seen as merely defensive — is now a powerful, often overlooked driver of business growth, enabling companies to protect innovation, build trust, navigate regulation and gain a competitive edge.
In 2025, predictive AI is changing search by knowing user intent before queries are made, transforming how brands engage and convert in a privacy-conscious digital landscape.
Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.
Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response to revolutionary tools like ChatGPT.