Marketing
4 Ways to Build Your Brand Ambassador Dream Team
Lyft, The Skimm and others have won followers and market share by attracting ambassadors happy to spread the word in their trusted circles.
Brian Freeman is the CEO and founder of Heartbeat, the first platform for ambassador-powered marketing at scale. Heartbeat has more than 130,000 on-demand female brand ambassadors for launching turnkey ambassador solutions and has done campaigns with diverse brands, including Amazon, Laura Mercier, Saks Fifth Avenue, Warner Brothers and Netflix.
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