Marketing
Publicity Is Not Free Advertising. Don’t Destroy Your Efforts to Get Press By Slipping Into Sales Mode.
Small businesses undermine their potential by failing to translate press into tangible success.
Brian Hart is an award-winning communications strategist and founder of Flackable, a national public relations agency headquartered in Philadelphia.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Brian Hart
Marketing
Masked Santa Emerges as a Holiday Hit for These Brands
There is no doubt that 2020 has been a tough year, but many small retailers are finding ways to acknowledge the situation with masked Santa holiday ornaments and memorabilia.
