Carol Roth | Page 2

Entrepreneur, TV host and small business expert

Carol Roth is the creator of the Future File™ legacy planning system, a "recovering" investment banker, business advisor, entrepreneur and best-selling author. She is also a reality TV show judge, media contributor and host of Microsoft's Office Small Business Academy. A small business expert, Roth has worked with companies of all sizes on everything from strategy to content creation and marketing to raising capital. She's been a public company director and invests in mid-stage companies, as well.

More From Carol Roth

Human Resources

Small Businesses That Encourage Tipping Are Killing Their Brand

The tip cup by the register tells customers you would rather your team panhandle than pay them decently.

Online Presence

How to Keep Yourself Safe From Fake LinkedIn Profiles

Pay attention to spelling, grammar, work history and photos.

Building a Business

What New York City’s New Freelancer Law Means for All Small Businesses

Will New York's freelancer rights bill spread to other cities? Stay tuned.

Building a Business

Here Is What Small Business Needs From the Trump Administration

The nation's 28 million small businesses and tens of millions of self-employed freelancers need a voice the President will listen to.

Business News

6 Small Businesses Worth Supporting This Holiday Season

Buying from small businesses strengthens the backbone of the economy.

Building a Business

4 Tricks for Negotiating Like a Poker Pro

Never let your face give away what cards you're holding.

Building a Business

5 Truths About Gen-Z Businesses That Want a Future Need to Know

The members of the generation just now graduating high school bring a new mindset that will reshape how business thinks about marketing and hiring.

Business Accounting

6 Steps Resilient Entrepreneurs Take to Rebound From Bankruptcy

Bankruptcy is not ultimate failure, it is the clean slate you need to move forward.

Building a Business

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.

Building a Business

5 Must-Do Business Practices for Freelancers

Being your own boss can be a beautiful thing if you follow some key guidelines.

Building a Business

Entrepreneurs Are the Key to Success for Traditional Retailers

Macy's, Wal-Mart and Target should all consider structuring its websites like Amazon.

Building a Business

3 Examples of When Being Cheap Is Costly for Your Business

Sometimes, cutting corners comes back to haunt you.

Entrepreneurs

The Internet Is Bad Brain Food and Other Vacation Learnings

It's critical to recharge your battery, to do your best for yourself and your business, so unplugging for a period of time is necessary.

Business Operations & Logistics

The Big Deal About Big Data for Small Business

Follow these strategies to harness the power of big data for your business.

Human Resources

10 Rules for Success as a Woman

Quit apologizing when you didn't do anything wrong and when you share the credit, keep the portion that is rightfully yours.

Entrepreneurs

What Doesn’t Kill You Makes You Stronger

If life knocks you down seven times, make sure you get up eight.

Building a Business

When You Should Be an Intrapreneur Instead of an Entrepreneur

The next time that you are thinking of leaving your job for a new business venture, evaluate if your employer might be the perfect partner.

Building a Business

Rubber Ducky, You Were the One to Help Revive Stateside Manufacturing

Craig Wolfe, CEO of Celebriducks -- the top custom rubber duck manufacturer in the world -- describes how his company leverages the Made in the USA label.

Thought Leaders

This Combat Veteran Combined Woodworking Skills and Perseverance to Create a Patriotic Art Company

Brian Steorts is the owner of a veteran-run business called Flags of Valor. Here, he shares how working with "America's best" is an entrepreneurial privilege.

Thought Leaders

What You Can Learn From the Entrepreneurial Team That Just Won a Cool $1 Million on TV

Grush, creators of a toothbrush that encourages better habits in kids, claimed the prize on 'America's Greatest Makers' with proper preparation and adaptability.

Building a Business

Want to Become an Overnight Success? You’ve Got Years of Work Ahead of You.

When it comes to business, what's often left out of the story -- with a handful of exceptions -- is that the overnight success was decades in the making.

Building a Business

I Wanted to Visit San Francisco on Someone Else’s Dime. I Ended Up With the Perfect Job.

Here's what I learned from interviewing for a job I didn't really want -- but I got the gig, and it launched my career.

Marketing

Nextiva Used a Little Ingenuity — and Dennis Rodman — for a Marketing Slam Dunk

Here's how the cloud-based business communications company routinely out-markets major competitors for a fraction of the budget.

Online Presence

Touting Bikinis on LinkedIn Is Inappropriate — But Not For the Reasons You Might Think

Here's why LinkedIn is the wrong social-media platform to be selling anything.

Building a Business

Dear Everyone, Let’s Kill the Phrase ‘Women Entrepreneurs’

Ladies, if you are pursuing an entrepreneurial endeavor, keep the focus on what you can control and get it done in a big way. No qualifiers. Ever. Period.

Building a Business

Customer Loyalty 3.0 Is Never About Transactions. It’s About Getting to Know Your Customers.

Decipher what your individual customers want, and use the pillars to build relationships. Rinse and repeat.

Thought Leaders

What Entrepreneurs Can Learn From the New TBS Show, ‘America’s Greatest Makers’

Failure is not the end, think big but keep it simple and keep on learning are just a few entrepreneurial truisms you can takeaway from the new TV series.