Thought Leaders
5 Lessons on Taking a Stand You Can Learn From Patagonia
While some businesses may be left with the feeling that they can't be so bold, more and more, your customers expect you to stand for something.
Chris Allieri is founder and principal of Mulberry & Astor, a communications consultancy based in New York. He has helped companies and non-profit organizations communicate more effectively for the past 20-plus years. His firm helps clients with messaging, PR, marketing and spokesperson training programs.
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