Marketing Online Reviews Are the New Social Proof Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Thought Leaders 7 Traits of Exceptional Leaders In the Age of Customer Feedback Leadership increasingly involves your ability, and willingness, to listen.
Building a Business The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out Connect with customers on an emotional level, consistently.
Marketing Listening to Feedback Is How You Fight Customer Attrition Customers are talking more than ever -- review sites, social media, or on a company blog's comment string -- but few business owners are listening and taking it to heart.
Building a Business How to Turn a Reviewer Into a Forever Customer Fostering loyalty increases the likelihood of long-term growth and sustainability.
Marketing Star Ratings Matter Just as Much as (If Not More Than) Online Reviews Research shows how even an average 3-star rating for your business can hurt your bottom line.
Online Presence 8 Creative Ways to Rustle Up Online Reviews By encouraging customers to share opinions, you demonstrate that your business is the kind that values customer feedback.