Leading voice of the subscription industry
at SUBTA and SubSummit
Chris George is the co-founder and chairman of SUBTA, the first and only trade association serving the subscription space, and SubSummit, world's largest conference dedicated to DTC subscriptions.
Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.
Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
Over the past decade, the subscription economy has grown almost five times faster than S&P 500. Here are five tips your subscription-based company can use to adapt to this rapid evolution.