Chris George

Leading voice of the subscription industry at SUBTA and SubSummit
Chris George is the co-founder and chairman of SUBTA, the first and only trade association serving the subscription space, and SubSummit, world's largest conference dedicated to DTC subscriptions.
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More From Chris George

Marketing

How Promotional Pricing Devalues Your Brand

Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.

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