Marketing
Appeal to Millennials’ Minds, Not to Their Hearts
Want to reach younger consumers? Market to their mindset, which is equal parts optimism -- and stark realism about the future.
Chris Miller is the founder and CEO of internationally renowned social entrepreneurship incubator and accelerator The Mission Center L3C. He is the co-founder of the Washington University Startup Training Lab and a senior lecturer of entrepreneurship at the University of Missouri-St. Louis.
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