Buying a Franchise
What’s in a Name? How to Choose and Protect the Perfect Brand Identity
Craft a memorable, trademarkable name that reflects your values and sets your business apart.
Clarissa Buch Zilberman
Freelance Writer, Editor & Content Marketing Consultant
at Entrepreneur
Entrepreneur Staff
Clarissa Buch Zilberman is a writer and editor based in Miami. Specializing in lifestyle, business, and travel, her work has appeared in Food & Wine, Realtor.com, Travel + Leisure, and Bon Appétit, among other print and digital titles. Through her content marketing consultancy, By Clarissa, she leverages her extensive editorial background and unique industry insights to support enterprise organizations and global creative agencies with their B2B, B2C, and B2E content initiatives.
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