Craig Corbett

Technology has made every aspect of business easier -- except one: making a human connection with your customer.

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.

Here is how to put together a conference where attendees get a ton of value out of it.

When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.

Network all you want, but success these days is determined by ROI.

The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.

Finding an investor is potentially a life or death moment for your company. To survive you must prepare.

It's fine to hire a ghostwriter to tell your story, but make sure your voice isn't left out.

Gaining media coverage is an important step in scaling your company.

You can maximize exposure by promoting your media coverage by following these four steps.

All the time and energy you invested will fall short if this isn't done right.

Learn what Hollywood knows about developing a social profile to improve your chances of success.

To get noticed, match your great product with an eye-grabbing narrative.

In dating and media relations alike, small gestures can go a long way.

Your success will come down to the innovation, individuality and importance of the big mission that you share.

Make creating content a shared experience and getting media coverage a shared achievement.

Always be graceful in response to criticism or a rejection, even if you're not feeling it.

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.

There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.

Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.

Give value to your brand by careful crafting of an article that offers valuable opinions and advice to a wide audience.

You don't need to write the five-figure check to sign up for professional PR services.

That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.