Marketing
How to Build a Winning Brand
Create your image, get known and give your customers what they want. Just leave the ego at home.
Craig Reiss
Craig Reiss is the former editor-in-chief of
Adweek,
Brandweekand
Mediaweek. He also was chief creative officer for Primedia, where he oversaw positioning for 150 media brands. Reiss is now principal of CIA: Customers Into Advocates, a Connecticut-based customer research firm.
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