Marketing
The Dark Side of Discounts
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Dan Kennedy and Jason Marrs
Dan S. Kennedy is a strategic advisor, marketing consultant and coach in Phoenix. Jason Marrs is a pricing and marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance. He is based in the New York City area. Kennedy and Marrs are the co-authors of No B.S. Price Strategy from Entrepreneur Press.
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