Daniel Marlin is a business and digital marketing consultant. His insights have been mentioned on Forbes, Mashable, Entrepreneur and other large publications. Follow him on Twitter to get all his latest writing.
Even with technology at their fingertips, your audience members want to hear real stories and connect in meaningful ways. Give them that, and they'll become loyal followers.
Avoiding temptation, embracing negative reactions, practicing decisiveness and acknowledging her mistakes are just a few of the lessons this veteran newsreader has learned.