Dave Sutton

President and CEO of TopRight

Marketing scientist Dave Sutton, MBA, is the CEO at TopRight, a strategic marketing firm that serves Global 2000 companies. An authority on transformational marketing, Sutton is the author of the new book Marketing, Interrupted: Sometimes the Only Way to Succeed Is to Go a Little Crazy.

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Here’s How to Make Your Expansion Into New Markets a Success

Having lived through the successes -- and the failures -- of helping companies enter new markets, we've learned that a rigorous and disciplined approach is critical.