Business Operations & Logistics
You Already Have the Customer Data You Need. Here’s What to Do With It.
Simple, strategic analysis can help you understand what your customers are telling you.
Dave Williams is Head of Enterprise Research and Analytics for Farmers Insurance, where he oversees the organization's consumer research and data analytics efforts. A seasoned marketing executive with more than 20 years of experience, Williams focuses on identifying target customers, determining customer needs and designing value propositions that enhance the customer experience to drive business results.
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