David Mercer is a best-selling author of programming, Web and business books, which have been translated into over 13 languages worldwide.. He is a tech entrepreneur and he contributes to SME Pals, a blog dedicated to helping entrepreneurs and small business owners thrive online by turning creative business ideas into profitable startups.
While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.