Marketing
How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty
Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here's how (and why).
David Nelsen founded Bumped on the belief that everyone deserves to be an owner. Bumped powers brands and banks to reward customers in fractional shares of stock. He has deep roots in the fintech space, as prior to Bumped he was CEO and co-founder of Giftango, a digital-payments company.
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More From David Nelsen
Entrepreneurs
We Owe it to Consumers to Foster Financial Literacy
In honor of Financial Literacy Month, here's how brands and banks can help consumers foster greater financial knowledge and confidence.
Business News
Get Your Piece of the Ownership-Economy Pie
This year, consumers will have a chance to take control of their financial futures regardless of disposable income or background.
