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Even if the world wants them to be, entrepreneurs aren't superhuman.
David Selinger founded RichRelevance in 2006 to help retailers transform customer data into extraordinary customer experiences, and has led the company to its current position as number one (as ranked by Internet Retailer) for personalization in both the U.S. and E.U. He previously led the R&D arm of Amazon's data-mining and personalization team and also co-founded Redfin, where he helped build the world's first real-time mapping and real-estate data-analytics engine.
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