Marketing
Is Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Might Be
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here's why and what you should focus on instead.
David Wright is an ecommerce expert, data fanatic and the co-founder and CEO of Pattern — the leader in global ecommerce acceleration. Under his leadership, Pattern has grown to more than 1,100 employees operating from 22 global locations.
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