Debra Kaye is a brand and culture strategist and partner at Lucule, a New York-based innovation consulting firm. She is author of the book, Red Thread Thinking (McGraw-Hill, 2013). Follow @RTThinking
While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
Surrounding yourself with the right people helps you come up with more and better ideas. Here are three ways to build a community to help you be more innovative.
So many of today's most successful innovations were started by young entrepreneurs -- from Facebook to Google to Microsoft. Did you miss your innovation window?
Give up too soon on your idea and of course it will be destined for failure. Here are four essential tenets of inventing and product development that will keep you on track to succeed.
No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
The more elegant and straightforward your product design, the easier it will be for you to attract customers. Here are three ways to streamline the way your product looks.