Thought Leaders
Which Type of Entrepreneur Are You: Bedrock or High-Risk?
There are two fundamentally different kinds of entrepreneurs. It doesn't matter which you are, so long as you know which you are.
Derek Lidow
Teaches entrepreneurship, innovation and creativity at Princeton University, author of Startup Leadership
at Princeton University
Derek Lidow is a successful global CEO, researcher, innovator, startup coach and professor at Princeton University, where he teaches entrepreneurship, creativity and innovation. He was tapped by the University to inaugurate a campus-wide "design thinking" curriculum. Lidow is the author of Building on Bedrock: What Sam Walton, Walt Disney, and other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies (2018) and Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises (2014).
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