Doug Winter is co-founder and CEO of Seismic, a leading sales enablement solution. Winter previously co-founded Objectiva Software Solutions, which was acquired by EMC Document Sciences in 2004.
The time reps waste locating, updating and delivering sales content is typically regarded as a necessary evil, when in reality it could be costing your company opportunities and revenue.
In a situation where the pressure is high and the stakes are even higher, there are a number of lessons that sales teams can take away from college basketball.