Elisette Carlson

Founder at SMACK! Media

Entrepreneur Leadership Network® Contributor

Elisette Carlson is the Founder of SMACK! Media, a Fractional CMO & Public Relation(ship)s® Agency that helps brands achieve relevance in the health & wellness space. Also a trusted advisor to start-up CEOs and VC firms, she puts ultimate value on personal relationships, teamwork & authenticity.

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More From Elisette Carlson

Human Resources

Stop Optimizing for Exhaustion. Start Using These 5 Endurance Practices Instead.

We're taught to chase optimization — better sleep, better habits, better data. But the real advantage for entrepreneurs isn't speed, it's learning to go the distance without burning out.

Marketing

PR Isn’t Dead. It Just Needs to Speak AI.

I've spent years helping brands get press and learned that the win isn't the headline, it's what you do with it. Here's how to make your brand findable forever in the age of AI.

Entrepreneurs

Why Lewis Hamilton Is Racing Into the $1.3+ Trillion Non-Alcoholic Beverage Market

With Almave, the world's most decorated driver is reimagining tequila for a generation that wants performance without compromise.

Entrepreneurs

What’s Really Inside Your Supplements? This Founder Is Uncovering the Truth Behind a $180 Billion Industry

From creatine to NAD+, this company is uncovering the truth behind mislabeled, underdosed and overhyped products.

Entrepreneurs

9 Habit Stacks That Boost Leadership, Parenting and Wellness — Without Taking More Time

I've built these real-life routines into my day to balance entrepreneurship, parenting and wellness without burning out.

Thought Leaders

Why Top Entrepreneurs Are Swapping Beach Vacations for Longevity Retreats

Trading sun loungers for sleep scores, recovery tools and deeper resilience is the new playbook for optimizing and sustaining success.

Business Ideas

Why This CEO Cut a $500,000 Per Month Product — And What Every Founder Can Learn From It

In a noisy supplement market filled with hype, Jeff Byers is proving that trust, transparency and a back-to-basics approach to wellness are the future.

Entrepreneurs

Creatine Isn’t Just for Bodybuilders. Here’s Why I Take It Every Day — and Why You Might Want To

Once reserved for bodybuilders, creatine is now gaining traction among entrepreneurs and wellness seekers. The science is compelling, and the benefits go far beyond muscle gains.

Entrepreneurs

8 New Health and Wellness Books That Entrepreneurs Should Read for Sustainable Success

From boosting energy to balancing well-being, these science-backed and transformative reads will help entrepreneurs thrive in business and life.

Human Resources

Here’s What Entrepreneurs Fear Most in 2025 — and My 7 Secrets to Overcoming Them

If you use these seven simple strategies, you'll tackle this year's biggest fears with confidence and clarity.

Entrepreneurs

Everything Is Now Mockable — How to Understand the Rise of Alcohol Alternatives and Adaptogen Drinks

Socializing without alcohol has never been easier — or more enjoyable — thanks to the growing range of mindful drink options.

Entrepreneurs

Inside the ‘Disneyland’ for Health and Wellness — 7 Insights From My Experience at the Ultimate 3-Day Wellness Summit

I gained these valuable insights from the interactive sessions with top health experts at the inaugural Eudēmonia Summit.

Entrepreneurs

I Work Nearly 50+ Hours a Week and Rarely Feel Tired — Here Are My Secrets to All-Day Natural Energy

Here's how I fuel my day with lasting energy for peak productivity without relying on caffeine.

Entrepreneurs

This Entrepreneur Launched a Pre-Alcohol Drink to Help Minimize the Hangover — He Sold 5 Million Bottles By Listening to His Customers

Here's how ZBiotics is transforming health with GMO-powered probiotics to address two of America's largest wellness challenges: minimizing alcohol and sugar intake

Marketing

Why The ‘Freeze to Death’ Collaboration Between Liquid Death and Plunge Tubs Might Be The Collab of The Year — And What Entrepreneurs Can Learn From It

Edgy, unconventional and highly shareable content is why this might be one of the coolest brand collaborations of the year.

Entrepreneurs

9 Habit Stack Routines To Boost Your Productivity and Improve Your Health

Consistency drives success. Eliminate decision fatigue and be most effective with these daily routines.

Entrepreneurs

8 Evening Routines With Surprising Effects on Your Ability to Get Things Done

Entrepreneurs often discuss their morning routines, but it's equally essential to recognize the significance of evening routines.

Entrepreneurs

These Rapidly Growing Non-Alcoholic Beverages May Encourage A Damp July

If you want fewer hangovers, better sleep, more energy and weight loss, minimize your alcohol intake this summer with these alternatives that still elevate your mood.

Entrepreneurs

Do You Want to Live to Be 100? This Researcher Has the Answer to Why Longevity is Not a Quick Fix or Trendy Diet

Ozempic, cold plunges, sobriety and the latest health fads are not what science reveals will help you live a longer and healthier life.

Entrepreneurs

Is There a Superior Diet for the Entrepreneur? The ‘Father of Biohacking’ Shares What He Eats for High Energy, Low Body Fat and Optimal Output

Plus, some science and AI behind the madness.

Building a Business

Elisette Carlson

More From Elisette Carlson

Stop Optimizing for Exhaustion. Start Using These 5 Endurance Practices Instead.

PR Isn’t Dead. It Just Needs to Speak AI.

Why Lewis Hamilton Is Racing Into the $1.3+ Trillion Non-Alcoholic Beverage Market

What’s Really Inside Your Supplements? This Founder Is Uncovering the Truth Behind a $180 Billion Industry

9 Habit Stacks That Boost Leadership, Parenting and Wellness — Without Taking More Time

Why Top Entrepreneurs Are Swapping Beach Vacations for Longevity Retreats

Why This CEO Cut a $500,000 Per Month Product — And What Every Founder Can Learn From It

Creatine Isn’t Just for Bodybuilders. Here’s Why I Take It Every Day — and Why You Might Want To

8 New Health and Wellness Books That Entrepreneurs Should Read for Sustainable Success

Here’s What Entrepreneurs Fear Most in 2025 — and My 7 Secrets to Overcoming Them

Everything Is Now Mockable — How to Understand the Rise of Alcohol Alternatives and Adaptogen Drinks

Inside the ‘Disneyland’ for Health and Wellness — 7 Insights From My Experience at the Ultimate 3-Day Wellness Summit

I Work Nearly 50+ Hours a Week and Rarely Feel Tired — Here Are My Secrets to All-Day Natural Energy

This Entrepreneur Launched a Pre-Alcohol Drink to Help Minimize the Hangover — He Sold 5 Million Bottles By Listening to His Customers

Why The ‘Freeze to Death’ Collaboration Between Liquid Death and Plunge Tubs Might Be The Collab of The Year — And What Entrepreneurs Can Learn From It

9 Habit Stack Routines To Boost Your Productivity and Improve Your Health

8 Evening Routines With Surprising Effects on Your Ability to Get Things Done

These Rapidly Growing Non-Alcoholic Beverages May Encourage A Damp July

Do You Want to Live to Be 100? This Researcher Has the Answer to Why Longevity is Not a Quick Fix or Trendy Diet

Is There a Superior Diet for the Entrepreneur? The ‘Father of Biohacking’ Shares What He Eats for High Energy, Low Body Fat and Optimal Output

The Biggest Threat to Your Boundaries Isn’t Your Boss or Family — There’s Someone Else You Need to Face First

Adopt These 9 Habits and You’ll Be Unrecognizable By the End of 2024

Are You Sober Curious? Dry January Is on the Rise and Here’s Why You Might Want to Try It

Cold Plunges, Saunas and Breathwork are the New Recovery Craze — And Here’s Why

8 New Best-Selling Books Every Entrepreneur Should Read to Improve Their Health and Wellness

7 Questions Every Founder Should Ask Potential Investors

These 3 Peloton Instructors Went From Struggling Freelancers to Rising Entrepreneurs — Here’s How They Did It.

7 Lessons CEOs and Hiring Managers Learned from Exit Interviews

Choosing Health over Happy Hour: Adaptogens in Non-Alcoholic Beverages are on the Rise and Here’s Why

Increase your Odds of Landing a Job with these 9 Tips from an Executive Search Professional

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