Emiliano Jöcker is a franchise consultant specializing in strategic analysis and development. With a background in law, retail, franchisor/franchisee operations, and nearly 20 years in franchising, he works with companies across all industry segments, both domestically and internationally.
Inexperienced franchisors must avoid rushing into international expansion. Conducting thorough research and laying a solid foundation is essential for long-term success.
From taking on the right franchisees, to both crafting and maintaining brand identity, to rigorously managing all content (particularly social media), there can be only one prime marketing mover, and it sits at the top.
The flexibility, speed-of-growth and payoff possibilities of this sector are more robust than ever, but there are also pitfalls to consider: How to know if becoming a franchisor is the right move.
Franchising is a significant commitment and one that a business owner should investigate thoroughly, starting with some self-examination, some business analysis, and the guidance of seasoned, professional franchising advisors.
Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.