Emily Reynolds is the founder and CEO of the award-winning R Public Relations firm. A regular TV and podcast guest who has earned national acclaim, her vast experience and deep expertise in publicity/promotion, reputation-building, and crisis comms lead brands to thrive and clients to flourish.
In the age of information sharing, it's just as important for fellow entrepreneurs to share their success stories as cautionary tales. Here, I present the five most valuable steps I took in launching and growing my PR firm, which started as just a dream in my basement apartment and now operates out of a handful of major hubs, generating record-breaking profits each year.
PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.