Marketing
How to Drive Marketing Results with Gmail Sponsored Promotions
Word has spread among advertisers that GSP ads are effective, and more people want 'in.'
Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.
More From Eric Siu
Marketing
3 Alternatives to Amazon Product Ads
Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?
Marketing
How to Increase Your Organic Click-Through Rates
You've got to grab readers and haul them into your content. Here are 5 ways to do that.
Building a Business
7 Tips for Getting the Most Out of Instagram’s New, 1-Minute Ad Format
If you remember 60-second ads from your childhood, take note: They're baaaack. Just not on TV.
Building a Business
How to Run Effective Instagram Ads
To be effective, your ads need to tell a story. Here are 5 more Instagram marketing tips, as well.
Business Operations & Logistics
Are You Taking Advantage of Google’s Local Inventory Ads?
You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
Marketing
How Your Business Can Capitalize on Facebook Live
When it comes to engagement and sharing, video wins hands-down. Are you ready to start?
Building a Business
Facebook’s Instant Articles, Apple’s News App, Google’s AMP: Worth It?
Consider the pros and cons of these three new apps and how they impact content marketers.
Marketing
5 Tips for Creating Great Pins on Pinterest
Pinterest is all about eye candy and stories. What's yours?
Building a Business
Increase Your Marketing ROI with Free Content
Just make sure you have the legal right to use it.
Marketing
5 Tips to Improve Conversions for Your Pay-Per-Click Campaigns
Even incremental changes in your PPC campaigns can yield big benefits and improvements in conversion rates.
Online Presence
How Laura Roeder Built Her ‘Edgar’ App to $150,000 Monthly Revenue in 13 Months
Avoiding VC funding and keeping things simple are some of this entrepreneur's secrets.
Marketing
Leveraging Facebook’s ‘Instant Articles’ for Business Growth
Meet the newest mobile marketing technology for 'storytelling' your brand to fame and fortune.
Tech
Getting Ready for Google’s New Accelerated Mobile Pages (AMP)
How will Google's new tool affect your brand? How do reduced bounce rates and higher conversion rates sound?
Online Presence
How You Can Take Advantage of Twitter’s New ‘Customer Feedback’ Tool
This new tool allows brands to privately solicit feedback from customers. How will this benefit you?
Building a Business
Don’t Let Your Rebranding Destroy Your SEO
The trick is to make sure the search engines crawling your website have the chance to catch up.
Building a Business
5 Things Digital Marketers Can Learn from Amazon Prime’s 35 Percent Growth
First off, capitalize on winning strategies.
Building a Business
Getting Started With Facebook Audience Insights
Who are the people you're trying to target? This new service will help you find out, in great detail.
Tech
How to Find, Repair and Prevent ‘Link Rot’
Hyperlinks that go nowhere will cause your readers to go somewhere, all right. Away from your site.
Building a Business
4 Exciting Ways Startups Can Exceed Their Targets in 2016
Sales automation! Podcasting! New advertising opportunities? Are you out there exploring yet?
Building a Business
How Mark Organ’s Eloqua Nearly Ended up Bankrupt
As Organ says: 'The only thing you can control as a CEO is your own mindset and activity produced.'
Thought Leaders
This Entrepreneur Built a $20 Million Empire That Redefines ‘Retirement’
Do you really want to retire, i.e., play golf? Or, would you rather parlay your time into the projects that are your passion?
Building a Business
How Storytelling Bad Boy Tucker Max Grossed $600K in Just 6 Months
Being authentic and admitting his mistakes, along with the branding strategy, or lack thereof, that he crafted led to success.
Building a Business
Profit First’s Founder Reveals the No. 1 Mistake That Hurts Profits
Growing your sales doesn't necessarily grow your profits, he advises.
Business Operations & Logistics
Will the New Domain Extensions Negatively Impact Your SEO?
A new study says no. So, go ahead and get creative, with the cool new options like .car, .business and .app.
Marketing
LeadPages CEO Clay Collins Shares 5 Smart Conversion Strategies for Startups
One tip is to involve every member of your team in the content-creation process.
Building a Business
Should You Offer Premium Content, or No? The Publisher of ‘Foundr’ Weighs in.
Nathan Chan has been running his magazine on a paid subscription model. Now that may change.
Building a Business
Meet RankBrain, the New AI Behind Google’s Search Results
This new algorithm tool shows signs of superiority to human users.
Marketing
5 Marketing Lessons from DuckDuckGo’s CEO Gabriel Weinberg
Learn from others' failures. Test your concept. And never, ever give up.
Building a Business
How a Savvy Entrepreneur Thrived by Chasing the Latent Brazilian Travel Industry
Joao Ricardo, the founder of travel-deals site Hotel Urbano, carved out a niche in the competitive space.
