Erica McMillan

Unconventional marketing campaigns can generate significant media buzz and public interest, often surpassing the impact of traditional strategies. By leveraging creativity and unique approaches, brands can captivate audiences and keep conversations going long after the campaigns have ended.

No longer can a brand hide behind its company logo and expect to thrive.

In today's fast-paced digital world, your personal brand is more than a mere online presence — it's a valuable asset waiting to be monetized.

Telling a good story in your marketing is not just about coming up with a clever catchphrase or producing a heartwarming video, but seeing the world through your customer's eyes and crafting a narrative that resonates with them.

By utilizing AI-powered tools, you can receive valuable insights into your own strengths and weaknesses and enhance your online presence.

Establishing yourself as an expert on social media can be daunting, but it is possible with the right content strategy and dedication.

Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.

Connect with your audience with a content creation strategy that increases brand awareness and guarantees a loyal customer base.

Personal branding is something that every business owner and entrepreneur needs to focus on, as it may be the greatest investment you can make in your professional career.

Learn how to make the most out of every single minute of the day when juggling business and family.

The right marketing message and product or service can create explosive growth and take a brand from zero to a household name.

Using your image to back your business can be more powerful than any form of traditional advertising.