Erik Pham is an 8-figure entrepreneur, the Founder and CEO of BizReport. With a background in digital leadership and entrepreneurship, Erik has built BizReport into a trusted resource for LLC formation, business planning, and service reviews.
Discounts have evolved from optional promotions to an essential competitive tool that shapes customer decisions, drives growth and defines how businesses compete.
Coupons aren't just nice-to-haves anymore. They often make or break a sale, especially for younger shoppers who see discounts as proof that the price is fair.