Marketing
5 Ways to Capture Audience Attention and Drive Content Performance
Legitimizing your reputation and really getting to know potential customers are only a couple of ways to make sure your content is effective.
Erin Everhart is the lead manager of digital marketing at The Home Depot, where she runs the organic content-marketing program. Prior to Home Depot, she was the director of digital marketing at 352 Inc. Everhart speaks at conferences nationwide on content marketing, digital strategy and SEO.
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