Marketing
Why Emotional Branding is Out and Functional Loyalty Is In
Emotional branding is no longer enough. Today's consumers reward functionality, not just familiarity.
Gabriel Shaoolian
CEO and Fouder of Digital Silk and OysterLink
at Digital Silk, OysterLink
Entrepreneur Leadership Network® Contributor
Gabriel Shaoolian is a serial entrepreneur. His latest ventures include Digital Silk, a leading global agency specializing in growing brands online, and OysterLink, a platform dedicated to job opportunities in the restaurant and hospitality sectors.
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