Building a Business
How to Position a Brand for Breakthrough Success
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Gary Smith is the chairman and chief executive officer of Big Red and led the acquisition and integration of Nesbitt's, NuGrape, Thomas Kemper hand-crafted sodas and Hydrive Energy Water. Previously he served as the chief operating officer and executive vice president of sales and distribution for Red Bull North America.
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