Building a Business
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
Greg Petro is a former merchandising executive and the founder of First Insight, a technology company that delivers what is now the world's leading platform empowering retailers and brands to introduce the right products at the right price. He is passionate about removing the distance between consumers and retailers, and exploring how retailers can identify and deliver what their customers want.
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