Marketing
5 Product Launch Lessons From ‘Star Wars Episode VII’
What do Princess Leia, Luke Skywalker and Han Solo have to do with your company's product launch?
More From Gregg Schwartz
Marketing
5 Marketing Lessons Learned Watching Donald Trump Run for President
Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Marketing
6 Things ‘Better Call Saul’ Can Teach You About Finding Customers
AMC's new hit prequel series to 'Breaking Bad' already features many lessons on lead generation.
Building a Business
3 Ways Your Startup Can Earn the Trust of Prospective Clients
People buy from whom they trust, and they trust who they know. So what do you do when your business is new and has no track record?
Thought Leaders
3 Sales Lessons from Eric Cantor
You won't go further if you forget the people who got you where you are.
Marketing
4 Selling Essentials Every Startup Should Know
Need to sell your vision to customers? Sales expert Gregg Schwartz offers up tips on how to seal the deal.
Building a Business
Don’t Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
