Online Presence
What You Can Do About the Decline of Social Marketing on Facebook
Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Gregory Kennedy, who has over a decade of experience in digital media, is vice president of marketing at TapSense. In his current role, he has helped scale a three-person company into one of the hottest mobile advertising startups in Silicon Valley. The company has been featured on Bloomberg and covered in a wide variety of publications, from Forbes to MediaPost.
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